New Jersey’s Shore: The Shops of Long Branch

The fiftieth anniversary of New Jersey’s Shore is a major event for fans of the shore. One year after the devastation of Superstorm Sandy, there is new optimism as the coastline is slowly recovering….

New Jersey's Shore: The Shops of Long Branch

The fiftieth anniversary of New Jersey’s Shore is a major event for fans of the shore. One year after the devastation of Superstorm Sandy, there is new optimism as the coastline is slowly recovering. While the shore may be finally feeling good about itself again, our photo series goes inside Long Branch’s throwback shops, which meld antique stores with craft and locally owned boutiques.

Located on the north shore of New Jersey, there are 24 miles of Route 36, you might say the most northern paved stretch of the Great Pipes of New Jersey. Route 36 is a major link between most of the nation’s biggest cities and the beaches of New Jersey. Throughout the decades, Route 36 is lined with factories, hospitals, schools, and even flea markets, and the sidewalks have become the playgrounds of countless generations of beach families.

Long Branch, N.J. is one of the most heavily touristy towns along the Jersey Shore. The community was devastated by Sandy last year, but business owners like Daniel Volpe remain optimistic.

Volpe and his wife own BullHead Americana, one of the oldest stores in town. Since the days of Babe Ruth, Long Branch has been known as a place to buy baseballs, bats, and balls. In fact, one of BullHead’s earliest customers was Cooperstown, N.Y., resident Frank Robinson.

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